DigiKey was awarded 4 2023 MarCom Awards for a variety of components of its recent manufacturer refresh, like movie, up to date logo along with a media placement.
These efforts really should be specific and strategic, and ultimately reveal a distinct objective that aligns Using the objectives of an outline marketing campaign or particular preferred end result.
MarCom Awards honors excellence in advertising and marketing and communication whilst recognizing the creative imagination, effort, and generosity of industry industry experts.
“DigiKey set out to refresh its manufacturer to capture and celebrate the best way we use technological innovation to assist engineers and designers address troubles and speed up progress,” said Tim Carroll, vice chairman of marketing for DigiKey.
Involves creative and successful built-in strategies, together with other marketing or communications like paid, earned, shared and owned initiatives. Demonstrate the significant PR/communications factors And exactly how they integrated with other disciplines.
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